LIZ & KIRBY
Project: 1500 SF
Photographer: Imago Dei
Branding is everything when it comes to a Retail business. We started with developing a playful and whimsical, yet structured logo to capture the attention of parents who desired high-end, long-lasting couture kid clothing. The design was just as savvy as the clothing.
Limited by a central structural beam, we designed a tree camouflage that not only concealed the beam in a thoughtful kid-friendly way (every child climbs a tree), but allowed us to add love with a heart and initial carving of the patriarch and matriarch of the family who had been married well over 50 years at that time. Every detail of the retail store, like the clothing, embodied the tagline Couture Fun For Kids…and their parents.